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Teaching Impact Communication for NGOs Project Managers

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This month, I had the privilege of serving as a lecturer for COSPE (https://lnkd.in/dPv7Ahsu) delivering a module on impact communication methodologies for effective project reporting to multiple stakeholders.

One of the first steps was to clarify what communication truly means — especially within the context of NGOs and INGOs. For organizations like COSPE, aligning with the AICS https://lnkd.in/dNEZk74J guidelines and the European Union communication requirements is essential to ensure coherence, transparency, and compliance. https://lnkd.in/dAcYZDsq.

But today, effective communication goes far beyond technical guidelines.

We explored how to apply inclusive communication, acknowledging that the geopolitical landscape has evolved. It’s no longer about “North vs. South.” It’s about recognizing that we are one interconnected world, and our narratives must reflect that.

Throughout the course, students learned how to:

*Define clear communication objectives

*Identify and understand their target audiences

*Craft impactful and coherent key messages

*Select the right channels and tools

*Build realistic budgets and planning

Define and monitor KPIs to continuously improve communication efforts

All of these elements are fundamental to engaging diverse stakeholders and reporting on the meaningful impact NGOs generate every day.

COSPE is a powerful example of this commitment — and it was an honor to contribute to strengthening their communication capacity.

Let’s continue working together to make impact visible, measurable, and shared.

#NGOs #Training #Communication #Inclusivelanguage #communicationplan #management #stakeholder #engagement #impact #SDGs #COSPE